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Demographics

Nobody covers South Carolina better!

Subscribers: 573,000 (BPA Audited)
Total readership: 1 million (GfK/MRI measured)
Average household income: $72,400
Household income $75,000+: 32%
Attended/graduated college: 69%

TOTAL ADULTS
Adults 25–54 years old: 26%
Adults 55+ years old: 74%
Men/Women: 50% / 50%
Married: 65%
Employed: 47%
Retired: 47%

TRAVEL
Made domestic trips in the past year: 73%
Average number of domestic trips in the last 12 months: 4.5
Average spent on domestic travel in the last 12 months: $2,500
Travel by car: 89%

HOME & LAND
Own a home: 94%
Average home value: $245,600
Average acres owned: 8
Made home improvements in the last 12 months: 46.5%

READER ENGAGEMENT
Read every issue: 76%
Read three out of four issues: 86%
Time spent reading each issue: 39 minutes
Save articles or ads: 72%


Source: GfK/MRI Research. South Carolina Living Reader Profile Study – Jan. 2016 

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