The 2021 Horry County Museum Documentary Film Series continues with the SCETV film "Miss Springmaid"

This film, part of the Carolina Stories Series by SCETV, tells the story of World War I hero and legendary advertising savant Elliott White Springs, who also founded Springmaid Beach in Myrtle Beach as a resort for his employees. The 30-minute program takes an unflinching look at the irrepressible and provocative advertising slant that made “Springmaid” sheets a household name and changed the approach of the entire country’s advertising industry.

The film is free to the public and will be shown at 1 p.m., Wednesday, Sept. 29, at the Horry County Museum, located at 805 Main Street in Conway.

The Horry County Museum Documentary Film Matinees will continue throughout 2021. For a full list of films, visit our website at horrycountymuseum.org. For more information, call the Horry County Museum at (843) 915-5320 or e-mail hcgmuseum@horrycounty.org.